Steve Garland Media

Our Barebones Workwear marketing campaign is using iconic radio personality Bob Keller, to promote their 4 area stores, and brand the personality of the outlets as "No BS" stores where you can get everyday low prices on Carhartt gear, boots etc. Keller- famous for his "Cafe Rock" show on Sacramento's 96.9 The Eagle, visits the stores,wears Carhartt brand clothes, and has helped bring brand awareness and store traffic to a new high. Combined with a Jingle from the Jingle lab, the Barebones workwear campaign is a perfect example of how using the right personality can help jump your brand in front of the pack! Click the red button to get more information on how we can kick your marketing into high gear with personalities like Bob Keller endorsing your brand.

Want to build YOUR brand? Click the red button and ask steve for a marketing checkup.But first, take a look at how we have grown JR Putman. We understand how to market Home Improvement- it's more than buying radio spots. Building a brand to be the market leader takes a strategic plan, great creative, and powerful voices to drive your brand into the minds of consumers. Over three years, we've grown the JR Putman brand and increased their market share EVERY Year. Personalities promoting their brand in 2011include1079 The End's Gavin from the wake up call, Comedian Dennis Miller on KSTE, Andy Hawk from 1065 the Buzz, and Character actors "The Putt Putt Guys"...

We know how to make EVENTS happen!. For Barebones Workwea's grand opening of their new store, we called on The Eagle, top personality Bob Keller, 100 free t-shirts given away, and a free LIVE parking lot concert with a tribute to Santana with the Rhythm Vandals. Strong radio and digital support with real value for consumers stopping by created...

Our new marketing for Barebones Workwear debuts this month. We've partnered veteran Sacramento radio personality Bob Keller as the new spokesperson for Barebones.Campaign and launched on multiple stations, supporting the 3 existing Barebones stores- and a grand opening stunt to promote the newest store at IKEA plaza in West Sacramento.

Press releases are out promoting Barebones' free parking lot concert Saturday November 6th, 2-4pm, with  Live music from the Rhythm Vandals Tribute to Santana-  along with 100 free Cafe Rock T-shirts, and radio appearances from Bob Keller and 96.9 the Eagle. Barebones already uses a jingle from THE JINGLE LAB, and the addition of Bob Keller as spokesperson adds a new dimension. Owner Stu Nelson said "Bob really shops at Barebones, and wears clothes from Carhartt and Dickie, so the match was perfect."

In our latest Endorsement Campaign, The Eagle's Legendary Bob Keller has endorsed "Joint Juice", with a radio campaign that is currently running on KSEG Sacramento.