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AFR Mortgage- new "real people rap" campaign
AFR Mortgage needed a new way to stand out from the rest of the Mortgage lending commercials. WIth home prices now in the 200-300k range, they are targeting the younger 25-44 age group of Gen X'ers that can now afford their first home. So, the Jingle Lab went to work on a jingle that would match that age group's musical taste- a rap song...with a twist. Click and listen! This jingle is ...
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