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The Jingle Lab
The Blind Spot uses our "Jingle Lab" for new campaign
"The Blind Spot"- a regional Blinds and Shutters outlet has launched a new radio campaign featuring a custom jingle we created with our sister company, "The Jingle Lab". This 80s style, upbeat jingle is targeted to female homeowners 25-54. The campaign goals according to Ruth Anderson, are to increase recall of their brand, tell women about the benefits of shopping at the Blind spot- and drive them there with special offers.
The Jingle Lab Demo Reel 2011
It's a fact that nothing brands you stronger, faster and with higher consumer recall than a Jingle. The power of music is amazing, it helps you remember songs and lyrics without even realizing it- and the same is true of Jingles. Consumers recall a jingle up to 80% stronger than the spoken word alone. Our sister company, The Jingle Lab has over 50 jingles currently running across the country, for national and regional clients alike. We specialize in creating jingles that sound like Hit records- see more at our website, www.thejinglelab.com or contact us for more information.
The Jingle Lab- how music can sell your brand.
Jingles are a great way to make your brand instantly more memorable, and create a musical strategy to stick out in front of the thousands of commercial impressions consumers recieve every day.
Jingles have proven to help consumers "Remember" the product or client, what they do, even how to contact them! There's also an emotional connection, because music can connect with the listener in a way nothing else can, and those memories stay with you for years. Just ask yourself to think of a jingle from childhood- odds are you'll remember "oscar meyer", Coke, or a local advertiser that ran their jingle in your market.
Memorable. Emotional connection. High recognition. And... Attention getting!
Jingles aren't just for large companies. For a lot less than you may think, we can create and produce a jingle for you that will allow you to market on the same level as any size company.
Scoll this section and hear jingles Steve has created for The Oakland As, The Good Guys, Rapid Rooter, Java City, Parkers Hot Dogs, JR Putman Heating and Air, National sports channel -Sports Byline USA, Delta Memorial Hospital, and has now officially opened "The Jingle Lab" a jingle division of Steve Garland Media.
Download the PDF for all the information and pricing and improve the recall of your business brand with a jingle! Press the red button on the right hand panel of this website to email steve for an appointment.
How to get consumers to REMEMBER your brand.
Having a custom commercial jingle for your company makes your brand instantly more memorable, and studies show they help consumer recall your brand up to 80% over the spoken word alone. That's why we have THE JINGLE LAB. Steve's been writing and producing hit jingles since the early 90s, with jingles now playing across the country. Visit our companion website the jingle lab.com, and see the latest demos, hear jingles, and hear from clients who are having great success with their branding and growing market share. We focus on strategic creative-with an in house Jingle company, script writing, media purchasing, logo creations, graphics and more. One call-one point of contact. We make it easier for you to get your advertising dialed in so you can focus on what you do best-running your business. contact us today -CONTACT
Marketing Makeover for Pegasus Pest Control
Pegasus Pest needed their brand to stand out from their competitors, create a new way to grow new business, and improve their overall presence in the market. We did a lot for them- including a radio campaign now launching, with The new Pegasus Pest Jingle. It features funny lyrics that make you remember Pegasus, combined with a great message about the company and a strong "call to action" offer for consumers. Press the play button and listen.
It's only a small part of how we gave Pegasus pest a "Marketing Makeover- including a new logo, new website, new 800 number, a custom Jingle from the Jingle Lab, and a multi-station radio campaign. Need a marketing Makeover, or just more business? We can help-so you can focus on what you do best... running your business. Click here to ask for a free consultation to see how we we can help your business grow.
Marketing "Makeover" for Pegasus Pest- hear the comedy jingle!
Pegasus Pest wanted sconsumers to memorize their name, and stand out from their competitors That's exactly what we delivered.The new Pegasus Pest Jingle and commercial campaign. The jingle features funny lyrics that make you remember "Pegasus to the Rescue", and a cartoon style mouse that cries "Oh Crap" when he finds out Pegasus Pest has arrived! Combined with a great message about the company, and a great offer for consumers, it's another example of how we create campaigns with IMPACT. press the play button and listen! Click the Red "contact Steve" button and ask for a free consultation to see how we we can help your business grow.
AFR Mortgage- new "real people rap" campaign
AFR Mortgage needed a new way to stand out from the rest of the Mortgage lending commercials. WIth home prices now in the 200-300k range, they are targeting the younger 25-44 age group of Gen X'ers that can now afford their first home. So, the Jingle Lab went to work on a jingle that would match that age group's musical taste- a rap song...with a twist. Click and listen! This jingle is ...
..a rap song, sung by White collar office workers, about the benefits of calling AFR Mortgage. It's breaking through the clutter, reaching their target audience, and the phone lines are ringing! The jingle was produced with a "Full Sing", and short "Stingers" for announcers or personalities to add copy or endorsements. For more information on jingles, click the red button and ask for an appointment. See more on our jingle website at www.thejinglelab.com
Jingles!
Need a Jingle? Listen to samples of our award winning Jingles, using top musical talent from a network of studios around the country-The Jingle Lab. Click the red "contact Steve" button, and ask for more for more information on Jingles!
"Happy Naturally" jingle a hit with Elliotts Natural Foods
Elliott's Natural Foods commissioned Steve and the Jingle Lab to create their newest marketing plan- a jingle campaign! A major retailer of vitamins, supplements, and natural foods for many years in the greater Sacramento area, the customer's experience at Elliotts is second to none. That's the feel we looked for in creating their jingle. With great input from the client, and knowing firsthand what makes Elliotts unique, we realized ... (click for story)
For more information on Jingles from the jingle lab, press the red "Contact Steve" button. See more on the jingles page, or at www.thejinglelab.com
...why all their customers are HAPPY! They save time and money, get great guidance on health products and foods from the staff, and enjoy the natural foods. See howthe bouncy, upscale sound of this jingle and the words communicate the feeling of shopping at Elliotts Natural foods through the words, the emotion, and the music. Karsan Elliott has been her own spokesperson Elliotts for many years. The jingle adds a memorable "singalong" branding melody and their own exclusive song, "Happy Naturally", to tie it all together.
Clients speak out about The Jingle Lab
How can a jingle help your business? Let our clients tell you in their own words, how getting a commercial Jingle from "The Jingle Lab" has helped them. Consumers are singing their name- AND remembering it! Visit our new website www.thejinglelab.com for more, or press the red "contact steve button" on this page for an appointment to find out more. Available now from Steve Garland or your local Entercom radio rep, so ask about how a jingle can help your business today!
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With over 20 years of award winning success in the marketing, media and entertainment business, Steve Garland has the experience and resources to help you grow your business. Partnering with Entercom Sacramento we have access to 1.2 million consumers every week.
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