Cache Creek is an example of a client with a truly integrated marketing strategy. Their objective was to drive new consumers to their Casino and Resort for gaming and entertainment, increase loyalty club members, and build the brand. At Entercom we did this through:
* Consistent radio advertising across all six stations-KSEG, KRXQ, KSSJ, ESPN, KDND, and now the new all 90s station 106.5 The Buzz.
* Digital advertising with display ads, streaming and video gateway ads
* Digital marketing and database development with our "Instant results" program (see "online" page in our advertising solutions section).
* Contests and ticket giveaways online in our loyal listener clubs ad on air
*Celebrity Golf Games with listeners and air personalities at their "Yocha De He" golf course.
See the media examples of how we executed their marketing plan.
The digital advertising included gateway videos promoting upcoming concerts at Cache Creek.
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With over 20 years of award winning success in the marketing, media and entertainment business, Steve Garland has the experience and resources to help you grow your business. Partnering with Entercom Sacramento we have access to 1.2 million consumers every week.
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