Steve Garland Media

Fat Cat Cellars was launching it's line of wines, and in Sacramento they were looking for exposure. Their objective was to roll out the product with a radio campaign, but also find ways to get inside events and get their wine in the hands of consumers.

Our solution? We created "Lights out Live", a series of smooth Jazz live music events featuring local artists, and hosted by some of the area's premier wine bars and restaurants. Hosted by Smooth Jazz KSSJ, we arranged for purchase of wine product at all host locations, creating an "instant" relationship between the wine bar and the distributor, and the wine tasting party introduced the wine to consumers at each event. 

See the video for a recap of one of the several "Lights out Live" events.  Hear some of the promotional ads we ran on air. Campaign also included Fat Cat sponsorship of the entertainment pages of the KSSJ website.

Here is the promotional video for our Onsite summer promotion for Fat Cat Cellars. In all 6 events were booked across the greater Sacramento area, helping to launch the line of fine wines and expose the brand to consumers and restaurant/wine bars.

See a long list of promotional videos on the VIDEO page.