Steve Garland Media

Sacramento Raceway and 619 promotions create and promote a series of exciting family races including 619's "Funny car Fever", "Nitro Night of Fire", and Sac Raceway's "Monster Truck show", "Fox Hunt", and "Governor's Cup" races.

We continue to work with both companies, along with consultant Larry Elliot to help them with their business objective- raise awareness of the shows, drive consumers to them, and create meaningful co-sponsor tie -ins.

To acheive co-op sonosirship relationships, we have partnered with clients like Vitaminwater, Tognotti's, TNT Fireworkds, Denios Farmers Market, and Parkers hot dogs.

For Advertising, we target men and families with radio campaigns on KSEG and KRXQ, digital video gateways (using the TV commercial), Database marketing to drive consumers to the race website, and on air contesting with ticket giveaways.

In addition, we have created graphics for special contesting, online display ads, and created onsite promotions showcasing the race cars at onsite locations prior to the race. Most recently, we've partnered with Tognotti'sand TNT for the pre-show events (see video).

Video shot for Funny Car Fever, from the pre show party at Tognottis. Broadcast on the Eagle and 98 Rock's websites, to showcase the personality getting inside a funny car racer car. In this video, The Eagle's Derek Moore gets in and asks some questions of race car drive John Paul.