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AFR Mortgage- new "real people rap" campaign
AFR Mortgage needed a new way to stand out from the rest of the Mortgage lending commercials. WIth home prices now in the 200-300k range, they are targeting the younger 25-44 age group of Gen X'ers that can now afford their first home. So, the Jingle Lab went to work on a jingle that would match that age group's musical taste- a rap song...with a twist. Click and listen! This jingle is ...
..a rap song, sung by White collar office workers, about the benefits of calling AFR Mortgage. It's breaking through the clutter, reaching their target audience, and the phone lines are ringing! The jingle was produced with a "Full Sing", and short "Stingers" for announcers or personalities to add copy or endorsements. For more information on jingles, click the red button and ask for an appointment. See more on our jingle website at www.thejinglelab.com
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With over 20 years of award winning success in the marketing, media and entertainment business, Steve Garland has the experience and resources to help you grow your business. Partnering with Entercom Sacramento we have access to 1.2 million consumers every week.
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