As we’ve said many times, if you’ve experienced the Radio salesperson who only offers “quick deals” and a free turkey – you are in for a completely different experience. As a former Ad agency owner, Steve is CLIENT focused, and works on creating meaningful solutions and marketing with creativity, impact and true ROI.
Here are some of the steps in the process Steve takes to assure clients a smart, well thought out marketing plan-
A customer needs analysis
Comprehensive look at your total current marketing plan, what’s working, what’s not:
Your place in the market- awareness, market share, the competition
Your challenges and objectives –new products, initiatives, goals
After identifying key objectives, get a homework assignment to get to work on new ideas, solutions, and a few different plans of action
After all, how can a doctor prescribe a medication if he doesn’t know the patient’s symptoms?
At a second meeting, you will go over brainstorm ideas, strategic planning, opportunities and identify which one or ones meet your goals and budget best. We plan on how we will deliver your message to your target customers- with top targeted radio stations, digital, on air, online and on site. We also can look over your current marketing to give you a "second set of eyes", and help you evaluate what is working best, and what changes we can make to improve your plan. We agree on the budget, then we go to work helping you grow your business.
Want to see past client success stories? See our client case studies for examples
Here’s a list of all of our services(link to how steve can help you page-services section)
(logos of all 6 stations.)
Here’s a few direct client quotes, as they have appeared in Sacramento Magazine. See more on the Client testimonial page.

