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Topic “Power Marketing Tips”
How to make effective digital display ads
From Ad week comes new tips on what makes consumers click on your display ad. Did you know that consumers spend 28% of the time they consume media on the Interne?
To Attract a Buyer, Make the Deal Irresistible
Here's the latest report from the NY Times about the power of using a blockbuster value or deep discount on a particular item, and placing definitive time limits on sale pricing. Remember- with today's consumers, the better the deal, the faster you will see a response- even if it's not your main funtion to offer "Sale" items. The idea that nothing ever goes on sale is a great position for upscale retail, but there are ways to create
New research on client referrals and who's making them
Personal referrals and word of mouth are some of the greatest ways to organically grow your customer base.
Beatles Rock Band Sneak Preview- Get ready for the retail invasion!
Think only kids are online? Using the latest gadgets? Or...playing video games? Guess again.
Steve's FREE Power Marketing Tips
Want to get the latest on marketing tips and trends? Steve Garland Media offers FREE "Power Marketing Tips" articles. These are the latest research, reports and marketing trends from the top publications and resources like the NY times, Business weekly, and more. Just look on the right hand side of our home page for "POWER MARKETING TIPS", and click on any article- its free. You can also sign up for email alerts...
Homeowners spending more in 2012!
Spending on home improvement going up for 2012- That's the headline of this new report from the Wall street Journal. Americans are stepping up spending on home improvements for the first time in years, giving a much needed lift to home improvement companies- from HVAC, to plumbing, Windows and doors, siding- you name it. Those who advertise and stay top of mind will reap the greatest rewards. Press the red button on our webpage to contact us and set up a free "marketing checkup", and see how we can help you reach those homeowners and drive them your way! read on...
Should you target the 55-64 Adult?
I've been working in the media advertising world for some years now, helping clients maximize their brand recall with commercial jingles, creative ad campaigns and strategic ma
Home Improvement Still on Americans' To-Do Lists for 2011
Home Improvement Still on Americans' To-Do Lists for 2011
Online News Surpasses Newspapers
Well Folks, we've been reporting the news about the death of newspapers for a couple years now- and how their readership keeps plummeting while ad rates have not gone down significantly in years.
Radio, Website, then Facebook for best marketing today
Getting your share of voice with a strong radio advertising campaign still tops the effectiveness ratio for local business, topping other electronic media like TV, and easily o
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